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"Hulu doesn't just drown you with 12 episodes of a show all at once, and then an Adam Sandler movie every other week," she said, adding that Hulu "also isn't an add on to the website where you buy tampons and garden hoses." The streamer has other programs, too, including a series from George Clooney based on the book "Catch-22," and a horror anthology from the studio founded by "Get Out" producer Jason Blum.Įven Kaling, who was on hand to promote her upcoming Hulu adaptation of the film "Four Weddings and a Funeral," took jabs at the competition by seeming to allude to, but not name, Netflix and Amazon's ( AMZN) Prime Video. The studio behind "Shrek" and "The Boss Baby" will also make original Hulu shows for children and families. Hulu also announced a deal with the animation studio DreamWorks for exclusive streaming rights to upcoming theatrical releases. "In the race for premium entertainment, Hulu has the creativity and the resources to go head-to-head with anyone and win," CEO Randy Freer told the crowd. Hulu announced a third season for the critically acclaimed show, a breakout success for the service.
Moss's "The Handmaid's Tale" was clearly top of mind. While Amazon does not break out its Prime Video audience, Reuters has pegged it at 26 million.Ĭelebrities including Elisabeth Moss, Sarah Silverman and Mindy Kaling joined company executives Wednesday at the Digital Content NewFronts in New York, where the media pitches advertisers on what they have on offer this year. Netflix, which is expected to spend $8 billion on programming this year, has already snapped up superstars like "Glee" producer Ryan Murphy and ABC showrunner Shonda Rhimes.Īmazon's Prime Video and Apple are also building expensive rosters.
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